The Risk Tension

There is an innate tension when it comes to risk – between the knowledge that we need to take thoughtful risks and the desire not to.  These two elements are the basis for the logo for the Research Institute for Risk Intelligence.

The blue and the purple are offset at juxtaposition but also complement one another.  When joined together they create an image that speaks to continuity and by virtue of the Möbius nature of the design make reference to the concept of infinity.
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The intent it to represent all that can be achieved when we allow the tension about risking to recede and adeptly combine the two elements of challenge and caution.

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