A Definition of Risk

Risk touches all aspects of our professional and personal lives. At its core, business is about managing risk. It is about risking time and resources in search of a positive return. A company that stops risking will soon no longer exist. It is not possible to remain in business without taking risks successfully.

Achievement is about managing risk. A risk-free existence does not exist. Trying to create one will just result in frustration and suppressed performance.

So, what is a good definition for risk? One that captures both the positive and negative implications of taking risks?

How about this:
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Risk – Any action with an uncertain outcome.
Simple and straight forward. The clear implication is that nearly any action has some degree of risk. Exactly.

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