Risk touches all aspects of our professional and personal lives. At its core, business is about managing risk. It is about risking time and resources in search of a positive return. A company that stops risking will soon no longer exist. It is not possible to remain in business without taking risks successfully.
Achievement is about managing risk. A risk-free existence does not exist. Trying to create one will just result in frustration and suppressed performance.
So, what is a good definition for risk? One that captures both the positive and negative implications of taking risks?
How about this:
Risk – Any action with an uncertain outcome.
Simple and straight forward. The clear implication is that nearly any action has some degree of risk. Exactly.